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Crown Fine Watches
Industry
Retail
Funds Raised
10,000$
Location
Guelph
Target SDGs
12 and 16 and 17
Crown Fine Watches is a luxury watch reselling firm in Toronto that was established in
2024 with the straightforward goal of making it simpler and more reliable to purchase expensive, verified timepieces. We provide something different; transparencyquality and care in a market where under performing customer service, unfair pricing, and counterfeit goods are all too prevalent.
High-net-worth people, collectors, and professionals between the ages of 25 and 50 who view timepieces as more than just accessories are our target market. They see a watch as an investment and a way to express their individuality.
According to our study, there is a high need for a seamless and safe purchasing experience. That is precisely what we are constructing. Now the big question is, “What makes us unique”?
Three factors: service, accessibility and honesty. As professionals, we carefully examine every watch or (soon) the AI technology we plan to create. Because of our relationships with carefully chosen suppliers, we can offer excellent products at reasonable costs, providing genuine value without compromising profit margins.
To keep consumers interested even after they purchase, we additionally support our sales with warranties, service, and membership benefits. In terms of current funding, aside from revenue we have already generated, we have also received a $10,000 investment. The investment was used to create the website, procure more watches, and will eventually be used to fund our marketing plan. In the future, it will also be used to help generate the AI authenticator. We have provided all of the company's funding so far. Our monthly marketing budget, which ranges from $1,550 to $1,650, is allocated to SEO, SEM, social media, and possibly in the future, influencer relationships. Although direct watch sales will account for the majority of income, we also see significant opportunities in warranties, authentication services, and, eventually, a premium membership tier. Our main goals are launching our website, starting digital advertising initiatives, and refining the online experience.
In the future, we'll increase our technological investments (creating the AI authenticator), expand our presence throughout Canada, and continue to build a solid reputation in the resale industry.



