AltSip

AltSip is a unique beverage company that is dedicated to revolutionizing the non- alcoholic drink market as we want to focus on health and wellness. Our product line features delicious, alcohol-free alternatives to classic cocktails infused with functional ingredients that promote the following; gut health, skin clarity, cognitive enhancements, and overall relaxation.
By addressing the growing consumer demand for mindful sipping, AltSip caters to health-conscious individuals seeking a beneficial drinking experience. Our target market includes young professionals, wellness enthusiasts, and social drinkers who prioritize health while enjoying premium beverage options. With a focus on Ontario when first launching and aiming to expand further into Canada as well as global markets where non-alcoholic alternatives are gaining traction (locations in America such as California, New York, Florida etc). The company's value proposition lies in its health-boosting ingredients, premium taste, and sustainability commitment. As mentioned above we use premium ingredients in our drink with functional benefits, ensuring our product delivers in taste. AltSips products will be launched in LCBO’s, grocery stores and specialty health stores, offering consumers a reasonably priced ($5.65 per can) product.
Over the course of this semester AltSip has achieved key milestones, to start off, the successful product development and finalization of our three products: White Sangria with Ashwagandha, Espresso Martini with Adaptogens, and Aperol Spritz with Nootropics. Throughout the weeks, we have conducted a couple of surveys sent out to our ideal audience to get more information from them which ultimately led us to where we are today!